Students often ask me what my favorite commercials are during promotion discussions. They’re never surprised by the top 2, but I had never really thought about a comprehensive list…. so, I did… and, here they are:
(1) “1984″ – Apple
I dare anyone argue that this commercial changed the entire way we market products.
(2) “Think Different” - Apple
Hell yes… “Here’s to the crazy ones” – This commercial sums up everything that makes humanity great!
(3) “Sienna Family” – Toyota (Swagger Wagon)
This campaign figured out how to make driving a minivan not seem so lame.
(4) “I’d Like to Buy the World a Coke” – Coca-Cola
I want to live in a world like this… minus the high-fructose corn syrup.
I’m not an athlete, but I sure do feel like one after seeing this commercial… They’re giving me a good “feeling” so I don’t have to bothered by something so menial as shoes.
They got me… It blew my mind that this was all marketing.
I can’t help but respect that they really went all out on creativity here and got the power of Willie Nelson’s voice behind a bold move in the right direction where sustainability is concerned. They took a big risk budgeting this… it certainly doesn’t hit their mainstream market.
This is one of the only times I’ve actually thought celebrity associations work… it’s both entertaining and fits well with the overall campaign.
This was the first time I ever really noticed such a successful cross-over between social media and external media. It also did a great job at rebranding.
(10) “ShamWow” – ShamWow
“The Germans always make good stuff….” – Come on, I think this guy could sell anything.
I also reached out to others and asked what some of their favorites are. A large majority of people referenced Geico and Jack Links Sasquatch campaigns. I was surprised I didn’t see more references to Coca-Cola commercials, but I think we’re so stuck thinking about panda bears that we’ve forgotten how progressive they were way back when.