My Reality Show Pitch… The Supply Chain #postaweek2011


If you want real reality, then following the supply chain is it… I think consumers would be surprised to see what goes into their “stuff” being produced.  From design to distribution, I don’t think most people have a clue about what’s involved in getting even the simplest of items to market. I suppose taking on the entire supply chain might be shooting too big, but even something focusing on just the factory and outsourcing experience would be pretty “real” and no doubt entertaining.

I’m currently working with the marketing team at Pro QC to do a series of videos that focus on factory tours and such. But, a reality show would be awesome!  I would have to wonder if having this level of insight would change consumer behavior.

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