Must See: Secrets of the Superbrands #BCC

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There’s a new BBC show that I can’t stop talking about… Secrets of the Superbrands.  Alex Riley hosts the show and does a great job at deconstructing industries where our perceptions and behaviors are concerned.   “With the help of marketeers, brain scientists and exclusive access to the world of the superbrands Alex sets out to find out why we buy them, trust them, even idolise them.”  There are three episodes that I know of. They focus on technology, fashion and food… good stuff!  It’s all the concepts I discuss in my marketing classes and more… it sums up marketing brilliantly!

Here’s a short clip from the episode on technology… I can’t resist Apple… I can’t resist…

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