Quality & Capitalism: Spreading the message in the marketplace


Ambition-Picture-QuoteI’m going to go ahead and say that this month’s topic in ASQ’s View from the Q is effectively my favorite so far. Reading the article Troy references by Brooks Carder is inspiring. It’s quite lovely, and I dare any ASQ “nerd engineer” not to smile as they read it. From discussion of markets to reflecting on time spent with Deming, I loved every part of it.

No, quality is not ambitious enough. We are complacent, and I mean that in the most loving way.

My favorite quote from the Carder reference:

“Markets are evolutionary systems that each day carry out millions of simultaneous experiments on ways to make our lives better. In other words, the essential role of capitalism is not allocation—it is creation. Life isn’t drastically better for billions of people today than it was in 1800 because we are allocating the resources of the 19th-century economy more efficiently. Rather, it is better because we have life-saving antibiotics, indoor plumbing, motorized transport, access to vast amounts of information, and an enormous number of technical and social innovations that have become available to much (if not yet all) of the world’s population.”

In this month’s post, Troy is also asking a very essential question (especially when we’re talking about markets)… “How do we spread the message of quality in a marketplace overflowing with ideas about how to boost profitability and ever-changing management trends?”

The question Troy poses here has everything to do with marketing.  It’s all a matter of marketing.

So, how do we spread (promote) the message? I say we consider the real market we want to reach and change the position. Rather than accept that there’s a “marketplace overflowing with ideas about how to boost profitability and ever-changing management trends,” use that information (consumer-market assumption) to educate (and persuade) regarding the benefits of quality and that its very essence resolves the problem. When you give a consumer a solution that they believe is credible, they’ll usually take it.

Now, the key to that assumption is credibility.  In that respect, we do also have to level up as quality professionals. We have to live the benefits of quality and communicate our passion and the “realities” to others so that we’re a credible voice. There’s a misconception going on here… Quality needs to be rebranded. And, we have to be more ambitious to achieve our objective.

I do love capitalism.  And, at the heart of capitalism we know that “quality costs less, not more.”


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