I’d be lying if I said I wasn’t excited to sit down with folks from the human resources industry later this week and discuss social media.
This event is coordinated through HCC’s Institute for Corporate & Continuing Education, an impressive part of the college that offers a variety of cost-effective and applicable business-related training courses for professionals and self-improvement novices alike. The shameless promotion here also extends to the fact that there will be several ASQ and general quality-related courses offered in August that I can’t wait for.
So, in wanting to learn some interesting facts and figures about social media and the human resource industry in specific, I did stumble across a fun infographic that had some interesting insight here via a survey of HR trends recently conducted using over 300+ HR practitioners. I clicked through and signed up for the full report, and here’s what I discovered:
Observation: An underrepresented number of professionals in HR are using social media, but most surveyed are planning on increasing their activities over the next year (60.3%). If this is true, significant opportunities exist for professionals to engage now and benefit as early adopters.
When the survey asked about what other ways HR professionals were using social media in HR activities, the responses varied, of which several I was surprised to see the marketing cross-over functions:
- Background Checks
- Communication (Training & Promotion)
- Benefits Communication
- Arranging Events
- Employee Actions
- Emergency Notifications
- Weekly HR blog – Weekly HR tip to keep managers engaged
Another good read on the topic is this Forbes article… 2014: The Year Social HR Matters Key trends noted include:
- 47 percent of Millennials now say a prospective employer’s online reputation matters as much as the job it offers, according to a survey by Spherion Staffing.
- Employees are requesting to view new job postings on their tablets, learn and collaborate with peers on their smartphones, and provide feedback on a team member’s performance with the click of a button. According to a Microsoft survey of 9,000 workers across 32 countries, 31 percent would be willing to spend their own money on a new social tool if it made them more efficient at work. This last finding is quite interesting as it shows the extent to which Millennial employees, who will make up 50% of the 2020 workplace, see the business value of using technology on the job.
- The year will also see a new phase of what I call “the consumerization of HR,” wherein employees not only demand to bring their own devices to work, but also want to use these mobile devices to change the way they work with peers, communicate with their manager and even interact with the HR department.
- According to a study of Fortune 500 companies conducted by CareerBuilder, 39% of the US population uses tablet devices. A recent survey conducted by Glassdoor.com even found that 43 percent of job candidates’ research their prospective employer and read the job description on their mobile device just 15 minutes prior to their interviews. And yet, only 20 percent of Fortune 500 companies have a mobile-optimized career site.