Browsing the archives for the social media tag.


Facebook quizzes right on… “Quality means everything to me.”

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I can’t resist a Facebook quiz. BuzzFeed and Zimbio know me better than I know myself sometimes… LOL.  It’s just fun, what can I say?!

There is one quiz that nailed it on the spot with my passion for quality though.  And, that was worth posting:

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Oh, and how about this, right?! They’re mind readers…

 

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Sure, the average American spends 40 minutes per day on Facebook.  In between the cute little animal and baby photos, there’s got to be more to it then.  Wny not be introspective with the modern day equivalent of the Cosmopolitan magazine quizzes I fondly remember taking as a teenager? In my defense, I’ve never played Candy Crush or Farmville!

Here’s a quiz you don’t want to miss: What Kind of Engineer Should You Be?

 

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Making Sense of Social Media

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I’m excited to be doing a webinar tomorrow for HCC’s Institute for Corporate & Continuing Education.  I love webinars because you get an interactive experience that you can be involved in from any location. Good stuff.

So, my topic for tomorrow’s webinar is Making Sense of Social Media.  I love this topic for a few reasons, but mostly because I think social media has earned a reputation that’s not consistent with what its capabilities are.  For example, we complain about Facebook, but we can’t resist logging in one or more times per day… Over 900,000,000 of us (unique users) are using this website every month, for an average of 15 hours and 33 minutes each.” According to a recent Pew Internet Project, “two-thirds of online adults (66%) use social media platforms and say that staying in touch with friends and family members is a major reason they use these sites.”  But, there’s more to it…

I’ve seen what social media can do for us, personally and professionally.  I continue to see social media changing the world we live in every day. Our online presence is real, and it’s something we need to put thought into, use to our maximum advantage and  actively manage.

The biggest misconception is that social media is difficult to understand and takes too much time. I hear a lot of people talk about social media being a waste of time, but I’m here to say it can be quite the opposite.  Employers are out there right now Googling potential candidates (Over 90% are planning to use social media and 2/3rd have said they have successfully filled a job using social networking), trying to create cultural communities within their organizations, and building relationships with their customers in ways we’ve never imagined.  They’re not considering it a waste of time, so neither should we.  And, I’ll argue that it’s fun and offers some serious benefits if you do it right.

In the webinar, I’m discussing a few questions that I get quite often:

  • What is social media?
  • Who is using it?
  • Why are they using it?
  • How can you use it? (Personal Branding > Professional Development)
  • When should you use it? (Plan > Do > Check > Act)

When there’s a method to the madness, there’s enjoyment.  Planning is key… Figuring out what you’re wanting to do is key (objectives/goals)… Figuring out how much time you can reasonably dedicate and then making sure you’re using that time in an efficient way is key…

Strategic participation in social networks offers benefits that far exceed keeping in touch with family and friends:

  • Establish yourself and identify your competitive advantage to potential employers
  • Continuous learning that supports quality of life and success at work
  • Personal satisfaction
  • Networking opportunities
  • Community involvement

It’s worth considering.

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What are HR folks doing with social media?

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I’d be lying if I said I wasn’t excited to sit down with folks from the human resources industry later this week and discuss social media.

This event is coordinated through HCC’s Institute for Corporate & Continuing Education, an impressive part of the college that offers a variety of cost-effective and applicable business-related training courses for professionals and self-improvement novices alike.  The shameless promotion here also extends to the fact that there will be several ASQ and general quality-related courses offered in August that I can’t wait for. 

So, in wanting to learn some interesting facts and figures about social media and the human resource industry in specific, I did stumble across a fun infographic that had some interesting insight here via a survey of HR trends recently conducted using over 300+ HR practitioners.  I clicked through and signed up for the full report, and here’s what I discovered:

HR_Stats

Observation: An underrepresented number of professionals in HR are using social media, but most surveyed are planning on increasing their activities over the next year (60.3%).  If this is true, significant opportunities exist for professionals to engage now and benefit as early adopters.

When the survey asked about what other ways HR professionals were using social media in HR activities, the responses varied, of which several I was surprised to see the marketing cross-over functions:

  • Recognition
  • Branding
  • Research
  • Background Checks
  • Communication (Training & Promotion)
  • Benefits Communication
  • Recruitment
  • Arranging Events
  • Employee Actions
  • Emergency Notifications
  • Weekly HR blog – Weekly HR tip to keep managers engaged

Another good read on the topic is this Forbes article… 2014: The Year Social HR Matters  Key trends noted include:

  • 47 percent of Millennials now say a prospective employer’s online reputation matters as much as the job it offers, according to a survey by Spherion Staffing. 
  • Employees are requesting to view new job postings on their tablets, learn and collaborate with peers on their smartphones, and provide feedback on a team member’s performance with the click of a button. According to a Microsoft survey of 9,000 workers across 32 countries, 31 percent would be willing to spend their own money on a new social tool if it made them more efficient at work. This last finding is quite interesting as it shows the extent to which Millennial employees, who will make up 50% of the 2020 workplace, see the business value of using technology on the job.
  • The year will also see a new phase of what I call “the consumerization of HR,” wherein employees not only demand to bring their own devices to work, but also want to use these mobile devices to change the way they work with peers, communicate with their manager and even interact with the HR department.
  • According to a study of Fortune 500 companies conducted by CareerBuilder, 39% of the US population uses tablet devices. A recent survey conducted by Glassdoor.com even found that 43 percent of job candidates’ research their prospective employer and read the job description on their mobile device just 15 minutes prior to their interviews.  And yet, only 20 percent of Fortune 500 companies have a mobile-optimized career site.

Additional invaluable resources: The legal stuff w/ HR & social media and just about everything else.

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