Browsing the archives for the top10 tag.


Top 10: 2013 Lists

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PrePopCulture-year-in-review-2013I’ll admit I’ve enjoyed all of the 2013 lists posted.

Here are my favorites so far:

1 – 10 Charts from 2013 that Changed the Way we Think (HBR)

Not great news for those with MBAs, but I’ll be sure and negotiate with food around.

2 – Aljazeera Interactive Timeline 2013

This is the most comprehensive listing of what went down in 2013.  Don’t expect any fluff here.

3 – 100 Most Powerful Moments of 2013 in Pictures (Mashable)

It’s impossible to look through these and not feel something. 

4 – 2013: A Year in Numbers Infographic (Mediabistro)

There’s no doubt we love our devices!  You can count me in the 9m number of iPhone 5 cs & 5s sold in opening weekend. 🙂

5 – Top Everything of 2013 (Time)

They mean everything… even the top Miley moments.  

#1 quote: ‘When you are subverting the power of government, that’s a fundamentally dangerous thing to democracy.’ ~Snowden

6 – Top 100 Wines of 2013 (Wine Spectator) 

Why not?

7 – 2013 Book Lists (goodreads)

This one reminds me of all the books I wanted to read in 2013 and still haven’t gotten to.

8 – 20 Best Lists of 2013 (Rolling Stone)

From the Top 20 Lou Reed tracks to Spotify’s Year in Review. It’s a collection of collections.

4,500,000,000 hours of music were streamed on Spotify this year! 

9 – Google’s 2013 Zeitgeist

Always a favorite, with enough information to keep you busy for a while. I am still a little confused over why Paul Walker is so popular, topping even Nelson Mandela in the Top Trending list.  Unfortunately, Mandela didn’t even make it to the Top 10 People Most Searched. 

10 – The 9 Most Fascinating Maps of 2013 (Fast Company) 

Bonus: Apple’s Year in Review 

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Top 10 commercials of all time (US)…

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Students often ask me what my favorite commercials are during promotion discussions.  They’re never surprised by the top 2, but I had never really thought about a comprehensive list…. so, I did… and, here they are:

(1) “1984” – Apple

I dare anyone argue that this commercial changed the entire way we market products.

(2) “Think Different” – Apple

Hell yes… “Here’s to the crazy ones” – This commercial sums up everything that makes humanity great!

(3) “Sienna Family” – Toyota (Swagger Wagon)

This campaign figured out how to make driving a minivan not seem so lame.

(4) “I’d Like to Buy the World a Coke” – Coca-Cola

I want to live in a world like this… minus the high-fructose corn syrup.

(5) “Nike Courage” – Nike

I’m not an athlete, but I sure do feel like one after seeing this commercial… They’re giving me a good “feeling” so I don’t have to bothered by something so menial as shoes.

(6) “Cooper & Castle Hills” – Castle Hills Realty

They got me… It blew my mind that this was all marketing.

(7) “Back to the Start” – Chipotle

I can’t help but respect that they really went all out on creativity here and got the power of Willie Nelson’s voice behind a bold move in the right direction where sustainability is concerned.  They took a big risk budgeting this… it certainly doesn’t hit their mainstream market.

(8) “Star Wars Cantina 2010” – Adidas

This is one of the only times I’ve actually thought celebrity associations work… it’s both entertaining and fits well with the overall campaign.

(9) “The Man Your Man Could Smell Like” – Old Spice

This was the first time I ever really noticed such a successful cross-over between social media and external media.  It also did a great job at rebranding.

(10) “ShamWow” – ShamWow

“The Germans always make good stuff….” – Come on, I think this guy could sell anything.

I also reached out to others and asked what some of their favorites are.  A large majority of people referenced Geico and Jack Links Sasquatch campaigns.  I was surprised I didn’t see more references to Coca-Cola commercials, but I think we’re so stuck thinking about panda bears that we’ve forgotten how progressive they were way back when.

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