I’m excited to be doing a webinar tomorrow for HCC’s Institute for Corporate & Continuing Education. I love webinars because you get an interactive experience that you can be involved in from any location. Good stuff.
So, my topic for tomorrow’s webinar is Making Sense of Social Media. I love this topic for a few reasons, but mostly because I think social media has earned a reputation that’s not consistent with what its capabilities are. For example, we complain about Facebook, but we can’t resist logging in one or more times per day… Over 900,000,000 of us (unique users) are using this website every month, for an average of 15 hours and 33 minutes each.” According to a recent Pew Internet Project, “two-thirds of online adults (66%) use social media platforms and say that staying in touch with friends and family members is a major reason they use these sites.” But, there’s more to it…
I’ve seen what social media can do for us, personally and professionally. I continue to see social media changing the world we live in every day. Our online presence is real, and it’s something we need to put thought into, use to our maximum advantage and actively manage.
The biggest misconception is that social media is difficult to understand and takes too much time. I hear a lot of people talk about social media being a waste of time, but I’m here to say it can be quite the opposite. Employers are out there right now Googling potential candidates (Over 90% are planning to use social media and 2/3rd have said they have successfully filled a job using social networking), trying to create cultural communities within their organizations, and building relationships with their customers in ways we’ve never imagined. They’re not considering it a waste of time, so neither should we. And, I’ll argue that it’s fun and offers some serious benefits if you do it right.
In the webinar, I’m discussing a few questions that I get quite often:
- What is social media?
- Who is using it?
- Why are they using it?
- How can you use it? (Personal Branding > Professional Development)
- When should you use it? (Plan > Do > Check > Act)
When there’s a method to the madness, there’s enjoyment. Planning is key… Figuring out what you’re wanting to do is key (objectives/goals)… Figuring out how much time you can reasonably dedicate and then making sure you’re using that time in an efficient way is key…
Strategic participation in social networks offers benefits that far exceed keeping in touch with family and friends:
- Establish yourself and identify your competitive advantage to potential employers
- Continuous learning that supports quality of life and success at work
- Personal satisfaction
- Networking opportunities
- Community involvement
It’s worth considering.